Search engine optimization and related PPC ads are one of the most important part of marketing at Famme.
In this onboarding document we will go through the following for SEO:
- The most important SEO resources to learn from
- The motivation behind improving SEO
- Keyword research and how to improve ranking
- How to write “blog posts for SEO”
- Redirects best practices
- Coverage report in GSC
- Naming conventions
- Multi country and language SEO - Translations and domains
- Video SEO
- Deduplication and consolidation of content
- Click through rates - Meta title and description improvements
- Structured data
- Page experience and UX - effect on rankings